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Do youth anti-drug campaigns actually work?

Programs at the University of North Carolina at Chapel Hill and in Charlotte use modern slang to communicate a timeless message: Drugs can kill.

Students at the University of North Carolina at Chapel Hill now have access to free kits that revive someone suffering an opioid overdose and test strips to see what the drugs they are about to take contain.

These steps, which assume students are using drugs, are designed to save lives, but prompt the question: Will the tactics work for today’s students?

Riley Sullivan, the group’s cofounder and director, believes the kits will actually help reduce drug use on campus. He said the group has handed out about 900 naloxone kits and 500 fentanyl test strips this semester alone.

In Charlotte, a public awareness campaign called “Street Pills Kill” uses the slang of youth to convey the same message. The phrases are the new generation of “just say no” or “above the influence.”

“No cap, those pills are sus.”

Young people use the words “no cap” to say they are telling the truth or they aren’t lying. To use the word “cap” would mean someone is lying.

“Sus” is short for suspicious.

Another sign says: “you plus street pills equals … we don’t ship.”

“Ship” means you want two people to date or enter a romantic relationship.

The language is how kids speak nowadays, but will they listen to the kind of messaging?

Remember McGruff the Crime Dog or the “this is your brain on drugs” ad of a man cracking an egg on a skillet?

You might also remember other campaigns like “truth”and “DARE” to name a few.

Put naloxone in schools so it can save lives

Drug-overdose deaths among people 10–19 years old jumped 109% between 2019 and 2021 in the U.S. To save lives, the AMA supports widespread access to safe and affordable opioid overdose-reversal drugs.

“We are facing a national opioid crisis and it’s affecting our young people at an alarming rate. Just as students carry prescription inhalers to treat an asthma attack, we must destigmatize substance-use disorders and treat naloxone as a lifesaving tool,” said Bobby Mukkamala, MD, chair of the AMA Substance Use and Pain Care Task Force.

“Fortunately, an overdose tragedy can be reversed if quick action is taken with these safe and effective medications like naloxone,” Dr. Mukkamala said. “Allowing teachers and students to carry these medications is a commonsense decision and will no doubt result in young lives saved.”

Barbara Walsh Speaks to Wake County School Board on Naloxone in Schools

NARCAN PSA on TikTok

@Narcanofficial
Having NARCAN® Nasal Spray can mean the difference between life and loss. Are you Ready To Rescue?
♬ Promoted Music – Narcanofficial

Overdoses were finally on the decline in NC. The pandemic reignited the crisis.

Fatal overdoses in North Carolina had finally started to decline.

After steadily rising for years, deaths dropped by 7% in 2018, despite the growing prevalence of fentanyl, an opioid even more potent and deadly than heroine.

The state had aggressively invested in fighting the opioid crisis — it expanded access to evidence-based treatment, sent Narcan to at-risk areas and reduced medical dispensing of opioids.

Low overdose numbers in 2019 seemed to confirm the efforts were paying off.

People in the NC Department of Health and Human Services started believing it was possible to meet a goal they had set back in 2016: to cut the expected overdoses in 2024 by 20%.

“There was a lot of hope in those two years before the pandemic,” said Mary Beth Cox, a substance use epidemiologist DHHS.

Then COVID-19 hit.

“Who knows where we would have been if the pandemic hadn’t happened?” Cox said.

INCREASED ISOLATION, DISAPPEARING TREATMENT AND SUPPORT GROUPS

Loneliness and social isolation became more common. It became harder to send Narcan out into the community. Support groups and treatment centers transitioned online.

“You can do group therapy on the phone or in video, but it’s still not true connection,” said Ellen Stroud, who directs addiction and management operations for the state’s opioid response. “And that’s really a huge part of recovery.”

Disturbing data began emerging.

In the first year of the pandemic, fatal overdoses in the state shot up by 40%. In 2021, deaths increased by an additional 22%.

How to get Narcan, the drug used to reverse opioid overdoses, for free 24/7

It can save your life, and it’s free.

A vending machine stocked with free Narcan — a life-saving opioid reversal nasal spray — will now sit inside the Mecklenburg County Sheriff’s Office, available for use 24/7.

The installment, tucked next to a Coca-Cola vending machine in the Detention Center’s lobby, comes after a 20% increase in fentanyl overdoses reported by the Charlotte-Mecklenburg Police Department.

Fentanyl — an opioid often laced in other drugs, like pain pills, or distributed on its own — is 100 times more potent than morphine, and even a small amount of it can be deadly.

As it becomes easily available — routinely popping up in the detention center, on streets and even in schools — Sheriff Garry McFadden hopes to make access to Narcan as easy as possible.

“We want to encourage all people, whether they personally use substances or not, to carry the life-saving drug,” wrote MCSO Public Information Officer Bradley Smith.

Naloxone, the fast-acting medicine in Narcan that reverses an opioid overdose, is considered safe to use even if drug use is suspected but later found to not be the case. Earlier this year, federal regulators took action to make 4 mg Narcan nasal spray available over-the-counter without a prescription for about $50.

In collaboration with Carolinas CARE Partnership Rx ACE (CCP), McFadden said offering the drug will be “a pivotal step in our efforts to combat the ongoing fentanyl crisis.”

Fentanyl overdose reversal spray ‘standing by’ for every public school in Charlotte

With the White House charting action in schools nationwide to curb teen drug use and deaths, Charlotte-Mecklenburg leaders plan to stock opioid overdose-reversal medicine in hallways.

While there have been no documented fatal overdoses in Charlotte-Mecklenburg Schools, some data suggests drug use among students is on the rise. Fentanyl — a synthetic opioid — is pervasive in street-bought drugs, experts say.

Naloxone, an overdose-reversal medicine (commonly called Narcan), will be available in every school, pending CMS board approval, Raynard Washington, Mecklenburg health director, told The Charlotte Observer this week.

With the White House charting action in schools nationwide to curb teen drug use and deaths, Charlotte-Mecklenburg leaders plan to stock fentanyl overdose-reversal medicine in hallways.

We are standing by ready to start,” he said.

The Observer first reported on the district’s plan to allow naloxone in schools in September.