GUILFORD COUNTY, N.C. — A local nonprofit is working to raise awareness about the dangerous effects of fentanyl on communities across North Carolina.
Off Interstate 85 in Guilford County stands a billboard with the names and faces of fentanyl victims from across the state.
“This horrible, horrible thing is murdering our kids, our family, our friends,” said Race against Drugs founder Mike Loomis. “This billboard shows the state of North Carolina, Guilford County, and all 99 counties that fentanyl is rampant.”
Loomis says the billboard was designed with the help of the families of victims and survivors, many of whom gathered Sunday to reflect on how the drug has impacted their lives.
GREENSBORO, N.C. — Pictures of a Greensboro lady who died from a fentanyl overdose are being seen from The Gate City to The Big Apple, due to efforts from her grandmother.
When traveling along Lawndale Dr. Greensboro drivers may notice the face of Ashley Whaby. The shot is only up for a couple of seconds, but that is everything drivers need to get the point.
“She’ll never say yes to the dress. Abby 16 she’ll never graduate high school. Christian left a little boy behind,” said Whaby’s grandmother, Debbie Peeden.
Forever 23, October marks three years since Whaby’s death. Aside from memories, pictures are all that’s left. Wednesday those images are being seen all across the east coast.
“Today in Time Square in New York City Facing Fentanyl is doing a huge event. They’re taking over Time Square. They’ll be pictures and billboards of all the victims across the country who have died from fentanyl poisoning,” Peeden continued, “I’m not going to have her death be in vain, I loved her and raised her like a daughter. She called me Nana, Nana Banana.”
National Fentanyl Prevention and Awareness Day warns people of the drug’s dangers.
“She thought she was getting cocaine, but when we got the toxicology report she had enough fentanyl in her system to kill eight people. She didn’t stand a chance,” said Peeden.
Since Ashley’s death, her grandmother’s mission has changed. She fights to make sure young people have the chance Whaby didn’t.
“Apps like Snapchat make it so simple for a child to go online and get what they think is an adderall or a xanax or a percocet really what they’re going to get is a fentanyl pill that can kill them,” Peeden warned.
Peeden’s advises parents to talk to their kids and know what they are doing online.
“Don’t make the mistake of thinking that it can’t happen to your child because it can, and it does,” exclaimed Peeden.
FIGHT FENTANYL to SAVE LIVES Digital Billboard Campaign
In Gaston, Mecklenburg, and Union Counties, NC 1/7—1/21/2024
CONTACT
Barb Walsh, Executive Director, 919-614-3830, barb@fentvic.org Fentanyl Victims Network of NC (fentvic), 501(c)(3) EIN 88-3921380 www.fentvic.org Contact Barb to schedule interviews with local fentanyl victim families
4 LOCATIONS: Gaston, Mecklenburg and Union County, NC (see below) Gastonia, Gaston County: I-85 just north of Cox Road exit facing South South Charlotte, Mecklenburg County: 1) I-77 Southbound, near Westinghouse Blvd 2) I-77 Northbound, north of I-485 interchange, 3/10 mile Arrowood Rd Monroe, Union County: US-74 Walkup Avenue, faces east
DETAILS
1/7@12am -1/21/24@11:59pm. Runs 24/7, digital and illuminated.
Hosted by fentvic.org, NC fentanyl victim families and corporate good citizen Adams Outdoor (Julie Belnap, Account Executive)
Features 15 NC fentanyl fatality victims killed by fentanyl 15 different ways.
1/20/24 Family Summit on Fentanyl Fatalities: Public Safety, Awareness & Justice.
10:30-3:30. Private Event for NC Fentanyl Victim Families & Press who pre-register. Separate press release to be issued.
PURPOSE:
SAVE LIVES!
Spark public safety conversations within communities and amongst families about the dangers of illicit fentanyl, particularly counterfeit pressed pills (Adderall, Xanax, Percocet)
7 out of 10 ‘street’ counterfeit pills contain lethal dose of fentanyl additives (DEA 2023)
1,615 fentanyl fatalities combined occurred in Gaston (311), Mecklenburg (1,118) and Union (186) 2013-Sept 2023 (source: NC State Center for Health Statistics, Vital Statistics Death Certificate Data)
Links to fentanyl fatality data on fentvic.org website:
Fentvic is a charitable nonprofit located in Wake County NC. EIN #88-3921380
Fentvic is a action oriented grassroots nonprofit that promotes Public Safety, Education, Justice, Advocacy, and Support of NC fentanyl victim families in all 100 NC Counties
WILMINGTON, N.C. (WECT) – Alex Bradford was about to finish his sophomore year at UNCW when tragedy struck.
At just 19 years old, Alex fell victim to deadly fentanyl poisoning after ingesting fentanyl through drugs he bought from a fellow classmate. He passed away in March of 2022.
“Alex suffered the same pressures as many college students do with mental health, and unknowingly ingested illicit fentanyl because he chose to self-medicate,” Jeremy Bradford, Alex’s father, said.
Now, after months of suffering and grief, Jeremy and Alex’s Mother, Millisa, started 2 Out Rally, a foundation to honor Alex’s legacy and bring awareness to the harmful impacts of fentanyl. The name was inspired by Alex’s love for baseball.
A quote from the 2 Out Rally website says, “2 Out Rally….even in the bottom of the 9th with 2 outs, there is still time to RALLY. 1 at bat can change the outcome of the game. 1 moment can change your LIFE. NEVER give up, show love and compassion, it could save a life.”
Now, the Bradfords have partnered with Barb Walsh, founder of the Fentanyl Victims Network of North Carolina, to include Alex in a series of digital billboards across New Hanover County. Walsh is also personally affected by fentanyl, as her daughter, Sophia, passed away from fentanyl poisoning in 2021.
Together, the team has included Alex’s image and story as part of the 13 victims displayed on the billboards. Walsh says she hopes these billboards will inspire other family members of fentanyl poisoning victims to come forward and seek support. She believes that together, they can rally to end the fentanyl epidemic so that no other family has to suffer.
“Those billboards are a public messaging system. They’re a PSA. I want to replicate what the Bradford’s have done because we’re not going to win this if we only work by ourselves,” Walsh said.
But this battle is far from over.
“You’re literally playing Russian roulette if you’re choosing to utilize drugs that you don’t know could be laced with fentanyl. Alex didn’t know,” Bradford said. “It’s really to bring a face to the epidemic, because it doesn’t matter your economic background, your status, how you were raised, your religious belief, fentanyl does not discriminate.”
The locations of the 6 public safety billboards in New Hanover County are:
FIGHT ILLICIT FENTANYL CAMPAIGN, NEW HANOVER COUNTY, NC
10/8-22/2023 Public Safety Digital Billboard Campaign
10/14/23 Family Summit on Fentanyl Fatalities in NC: Public Safety & Justice Conference
DETAILS
10/8 @12am -10/22/23 @ 11:59pm. Runs 24/7, digital and illuminated.
New Hanover County, NC, 6 locations (see below)
Made possible by NC fentanyl victim families & corporate good citizens Lamar Advertising (Cynthia Barbour) & Adams Outdoor (Julie Belnap)
Features 13 Eastern NC fentanyl fatality victims killed by fentanyl 13 different ways.
10/14/23 Family Summit on Fentanyl Fatalities: Public Safety & Justice Conference.
10:30-3:30. Private Event for NC Fentanyl Victim Families & Press who pre-register. Separate press release to be issued.
PURPOSE:
SAVE LIVES!
Raise awareness about 13,957 fentanyl fatalities in NC, 2013-22 (source: North Carolina State Center for Health Statistics, Vital Statistics Death Certificate Data)
440 fentanyl fatalities occurred in New Hanover County 2013-22 (source: North Carolina State Center for Health Statistics, Vital Statistics Death Certificate Data)
Spark public safety conversations within communities and amongst families about the dangers of illicit fentanyl, particularly counterfeit pills.
7 out of 10 ‘street’ counterfeit pills contain lethal dose of fentanyl additives (DEA 2023)
Fentvic is a charitable nonprofit located in Wake County NC. EIN #88-3921380
Fentvic is a grassroots organization that promotes public safety, justice, education, advocacy, and support of NC fentanyl victim families in all 100 NC Counties
The Fentvic billboard campaign running in Winston-Salem will come to an end on June 26th. The billboards have been captured in a time lapse format and the portions for other advertisers has been removed leaving just the victims featured on each one. See the billboard content on the YouTube videos below.
For six long months, Andrea Scales didn’t know for sure how her only son died.
It took that long for a toxicology screen run by the state medical examiner’s office to come back with a ruling: fentanyl poisoning.
Someone slipped her son what he surely thought was a Percocet pill. Instead, the pill contained fentanyl, a powerful synthetic opioid similar to morphine, and it took his life.
Jeremiah “J5” Scales, an accomplished athlete at Parkland High School, was 19 years old.
“I knew nothing about fentanyl … one Percocet doesn’t kill you,” Scales said. “It was the last thing I ever expected.”
Now, a little over a year since she buried Jeremiah, she’s decided to see if she could save another mother from feeling the same crushing pain.
She allowed a photo of her son to be included on a month-long billboard campaign to educate and raise awareness about an epidemic that has killed thousands of North Carolinians.
“It just hurts … extremely painful to live without your only child,” Scales said. “Yes, I’m all for educating other people about it and doing whatever I can do.”
On Monday, 18 billboards went up around the Triad with faces of those the community has lost due tofentanyl poisoning. One of those faces was Walker town local Christian Wilson who died from fentanyl poisoning in 2019. The billboard reads, ‘join us and fight illicit fentanyl.Christian, Forever 19.
Christian’s mother, Crystal Wilson, of Walkertown, has made it her mission to help others who are going through this and to also help bring awareness to the rising issue of fentanyl in the county, state and country.
She explained that the 18 “angels” on the billboards, including her son, are only a fraction of the people that North Carolina has lost to fentanyl poisoning.
We say poisoning, not overdose. It is a poisoning because they don’t know what they’re taking.
An overdose is taking too much of a known substance.They don’tknow that this is there, so it’s considered a poisoning.
Crystal Wilson
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